As we step into 2025, the affiliate marketing landscape continues to evolve, driven by new trends and advertising formats that reshape how marketers connect with audiences worldwide. At MegaAffs, we’re at the forefront of these changes, leveraging innovative strategies and tools to maximize performance in the iGaming industry and beyond. Here’s our take on the key trends and predictions for 2025 in affiliate marketing.
Telegram Ads: A Game-Changer for Mini Apps
One of the freshest and most promising formats for 2025 is Telegram advertising. With over 70 million active users globally, Telegram is now a powerhouse for engaging audiences across Tier 1 to Tier 3 markets. Key geos such as the Germany, India, Nigeria, Indonesia, and CIS regions have seen exceptional growth in user activity.
Through our monetization platform, owners of casual and tap-to-earn games within Telegram Mini Apps can effectively capitalize on their traffic. This format is not only a lucrative channel for iGaming but also for E-Commerce, Finance, and Gaming verticals. As Telegram continues to rise in popularity, expect its role in affiliate marketing to expand further.
Push Ads: Stability and Adaptability
Push notification ads have proven their resilience over the years and remain a critical traffic source heading into 2025. These ads have shown strong performance in categories like Gambling, Dating, Antivirus, and Finance, maintaining global coverage and adapting to market dynamics.
We’ve seen stable traffic growth in major regions, including Canada, Europe (Germany, France, Italy), South America (Brazil), and Asia (India, Vietnam, Japan). With push ads offering high engagement rates and cost-efficiency, they continue to be a reliable tool for affiliate marketers.
Pop Ads: The Evergreen Format
Popunder ads, a staple in affiliate marketing for nearly two decades, are set to remain a favorite in 2025. The format has consistently delivered for verticals like Gambling, Betting, Finance, Media, and Antivirus.
Among the standout regions for pop traffic next year are Indonesia, Peru, Japan, and European/CIS countries like Serbia, Germany, and Italy. Marketers can confidently rely on pops to drive significant ROI in these markets.
PPC and UAC: The European Evolution
In the European market, PPC (Pay-Per-Click) advertising continues to dominate, with search ads and display campaigns driving traffic for iGaming and other industries. The focus for 2025 will shift toward high-intent audiences and optimizing ad spend through AI-powered tools.
Meanwhile, UAC (Universal App Campaigns) is carving a niche for app-driven verticals, particularly in iGaming and Finance. The seamless integration of UAC across Google’s platforms allows marketers to scale campaigns efficiently and target users at every stage of the funnel.
Facebook Ads: Navigating the Challenges
Despite increasing restrictions and compliance hurdles, Facebook Ads remain a critical traffic source for affiliate marketers in 2025. By leveraging lookalike audiences, A/B testing, and creative innovation, marketers can maintain profitability while navigating evolving policies.
Regions like Africa, Southeast Asia, and Latin America are emerging as hotspots for Facebook advertising, offering untapped potential for affiliates looking to scale.
Is Affiliate Marketing Worth It in 2025?
In one word: Absolutely! Affiliate marketing shows no signs of slowing down, with the industry continuing to expand and innovate. From Telegram Mini Apps to UAC campaigns, every segment of affiliate marketing is brimming with opportunities. Teams across CPA networks, ad platforms, and conversion trackers are discovering new ways to thrive in this dynamic ecosystem.
Conclusion: What’s Next for MegaAffs?
The affiliate marketing industry is ever-evolving, and 2025 will be no exception. With new markets like CIS, Africa, and Latin America gaining traction, and verticals like iGaming and Antivirus continuing to grow, the opportunities are vast.
At MegaAffs, we’re committed to staying ahead of the curve by launching new features, expanding media presence, participating in global conferences, and exploring untapped geos and audiences. Together, let’s see what 2025 has in store for affiliate marketing!
Ready to scale your campaigns? Start earning with MegaAffs today!
